Project Description

Allevo website copyediting

Finance transformation business, Allevo, engaged me as copyeditor to refresh the copy and write compelling sales messages for the main pages of their website:

• Home
• About
• Services

Challenge: Translate sometimes complex finance language into engaging, easy-to-understand copy.

Outcome: Web copy that explains the client’s services in simple yet engaging terms, with a friendly, reassuring tone of voice.

The client was pleased with the results and gave me some lovely feedback:

“Virginia supports my business by making sure the copy on my website helps visitors understand who I am and the work I do. The website continues to get great comments. She is easy to work with, professional and I hope to continue working with her.”